🍪 Project Spotlight: Browniepur Bakehouse – Trifold Brochure Design

 

Client: Browniepur Bakehouse, Lucknow
Industry: Food & Beverage – Clean & Conscious Baking
Service Provided: Print Design (Trifold Brochure)
Designer: Canvas Chrome Designs

At Canvas Chrome Designs, we had the pleasure of collaborating with Browniepur Bakehouse, a Lucknow-based artisanal bakery that’s redefining indulgence with a healthy twist. Known for their millet brownies, protein-rich sandwiches, and preservative-free desserts, Browniepur needed a brochure that would communicate their clean, wholesome identity — while still tempting the taste buds.

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🔍 Design Objectives

Our approach was rooted in creating a brochure that feels as pure and intentional as the products themselves. Key goals included:

• Reflect the Brand’s Promise of “Clean Indulgence”
  The design had to visually echo Browniepur’s commitment to natural, guilt-free ingredients and ethical baking.

• Highlight a Transparent & Conscious Menu
  From millet-based brownies to sandwiches with tempeh and cottage cheese, we crafted layouts that made their menu feel both informative and inviting.

• Fuse Modern Aesthetics with Earthy Vibes
  We chose a palette inspired by grains, cocoa, and nature to maintain an earthy appeal while keeping the design visually modern.

• Ensure High Readability & Flow
  The structure was clean, balanced, and designed to guide the reader intuitively through sections — from offerings to brand values.

• Drive Engagement via QR Integration
  A prominent, scannable Instagram QR code connects the physical menu to the brand’s growing online community.

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📌 Key Design Features

• Warm, Organic Color Palette
  Tones derived from millet fields, cocoa browns, and almond hues created a welcoming and nourishing visual atmosphere.

• Minimal Yet Message-Heavy Layout
  Despite the trifold format, we preserved breathing space while delivering enough content to showcase the bakery’s uniqueness.

• Premium Product Photography
  Every brownie and cookie shot was carefully positioned to highlight texture, freshness, and quality — helping customers crave with their eyes.

• Typography that Reflects Clean Eating
  We chose fonts that are both elegant and approachable, mirroring the balance of indulgence and integrity in Browniepur’s offerings.

• Print-Ready with Precision
  Delivered in high-resolution CMYK format with accurate bleed, fold lines, and margin spacing — ready for top-quality print production.

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🧁 The Result

The final brochure served as more than just a menu — it became an extension of Browniepur’s brand philosophy. It communicates care, quality, and commitment to real ingredients — just like the products themselves.

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